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rdfs:label
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"Creating, managing and monitoring customer value in the on- and offline world / Evert de Haan"
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schema:name
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"Creating, managing and monitoring customer value in the on- and offline world"
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schema:author
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Rijksuniversiteit Groningen
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Haan, Evert de (1985-)
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schema:contributor
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Onderzoekschool Systemen, Organisaties en Management (Groningen)
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Verhoef, Pieter Cornelis (1972-)
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schema:description
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"Promotores: Prof. dr. P.C. Verhoef, Prof. dr. T. Wiesel"
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"Proefschrift Rijksuniversiteit Groningen ter verkrijging van de graad van doctor in het jaar 2016"
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"Omslag vermeldt: Research school SOM, Faculty of Economics and Business, University of Groningen"
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schema:sameAs
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<http://www.worldcat.org/oclc/933812584>
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schema:mainEntityOfPage
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<https://data.bibliotheken.nl/.well-known/genid/ea281ec3cb6876f441c8e2ceef99cfc3>
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kbdef:hasDerivative
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Creating, managing and monitoring customer value in the on- and offline world / Evert de Haan
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http://purl.org/dc/terms#issued
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"2016"
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schema:about
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Retention
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Online-systemen
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Advertising
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Kostenanalyse
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Clients
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marketing
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<http://data.bibliotheken.nl/id/thes/p077607570>
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schema:inLanguage
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"en"
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schema:isPartOf
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Theses in economics and business
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schema:isbn
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"9789036785303"
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schema:numberOfPages
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167
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schema:publication
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<https://data.bibliotheken.nl/.well-known/genid/09139b10cb90f5921ae9bed77563f11a>
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