Creating, managing and monitoring customer value in the on- and offline world / Evert de Haan

Promotores: Prof. dr. P.C. Verhoef, Prof. dr. T. Wiesel
rdfs:label "Creating, managing and monitoring customer value in the on- and offline world / Evert de Haan"
schema:name "Creating, managing and monitoring customer value in the on- and offline world"
schema:author Rijksuniversiteit Groningen
Haan, Evert de (1985-)
schema:contributor Onderzoekschool Systemen, Organisaties en Management (Groningen)
Verhoef, Pieter Cornelis (1972-)
schema:description "Promotores: Prof. dr. P.C. Verhoef, Prof. dr. T. Wiesel"
"Proefschrift Rijksuniversiteit Groningen ter verkrijging van de graad van doctor in het jaar 2016"
"Omslag vermeldt: Research school SOM, Faculty of Economics and Business, University of Groningen"
schema:sameAs <http://www.worldcat.org/oclc/933812584>
schema:mainEntityOfPage <https://data.bibliotheken.nl/.well-known/genid/ea281ec3cb6876f441c8e2ceef99cfc3>
kbdef:hasDerivative Creating, managing and monitoring customer value in the on- and offline world / Evert de Haan
http://purl.org/dc/terms#issued "2016"
schema:about Retention
Online-systemen
Advertising
Kostenanalyse
Clients
marketing
<http://data.bibliotheken.nl/id/thes/p077607570>
schema:inLanguage "en"
schema:isPartOf Theses in economics and business
schema:isbn "9789036785303"
schema:numberOfPages 167
schema:publication <https://data.bibliotheken.nl/.well-known/genid/09139b10cb90f5921ae9bed77563f11a>

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