The role of corporate image and extension similarity in service brand extensions / Ko de Ruyter, Martin Wetzels
| rdfs:label | "The role of corporate image and extension similarity in service brand extensions / Ko de Ruyter, Martin Wetzels" |
| schema:name | "The role of corporate image and extension similarity in service brand extensions" |
| schema:author | Ruyter, J.C. de (1961-) |
| schema:contributor | Wetzels, Martin (1969-) |
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schema:main |
<https:/ |
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http:/ |
"2000" |
| schema:about |
<http:/ |
| Merknamen | |
| Economische invloeden | |
| Marktpenetratie | |
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schema:book |
schema:EBook |
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"en" |
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schema:is |
METEOR research memorandum |
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schema:number |
0 |
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<https:/ |