The role of corporate image and extension similarity in service brand extensions / Ko de Ruyter, Martin Wetzels
type: CreativeWork
type: Book
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is part of: p230382991
main entity of page: https://data.bibliotheken.nl/.well-known/genid/c64524cdc37a31e221684d7536505e3d
name: The role of corporate image and extension similarity in service brand extensions
about: p077607570
about: p078588480
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about: p078584019
author: p113293054
contributor: p104232900
language: en
number of pages: 0
associated media: http://digitalarchive.maastrichtuniversity.nl/fedora/get/guid:c74bd682-de89-4f28-807c-042d8a2ab29b/ASSET1
issued: 2000
book format: EBook