Scheer, Hielke Roelof van der (1969-)

A decision theoretic framework for profit maximization in direct marketing / L. Muus, H. van der Scheer and T. Wansbeekschema:ProductModel A decision theoretic framework for profit maximization in direct marketing / L. Muus, H. van der Scheer and T. Wansbeekschema:ProductModel Competing on analytics : status qua van Customer Intelligence in Nederland / P.C. Verhoef, J.C. Hoekstra, H. van der Scheer ; met ondersteuning van L. de Vries ; in samenw. met VODW Marketingschema:ProductModel Direct mail selection by joint modeling of the probability and quantity of response / P. Otter, H. van der Scheer and T. Wansbeekschema:ProductModel Direct mail selection by joint modeling of the probability and quantity of response / P. Otter, H. van der Scheer and T. Wansbeekschema:ProductModel On the value of information in direct marketing : a proxy variable approach / Jan Roelf Bult, Hiek van der Scheer, Tom Wansbeekschema:ProductModel Optimal selection of households for direct marketing by joint modeling of the probability and quantity of response / Pieter W. Otter, Hiek van der Scheer, Tom Wansbeekschema:ProductModel The multilayer mailing strategy / Jan Roelf Bult, Hiek van der Scheer and Tom Wansbeekschema:ProductModel The risk function approach to profit maximizing estimation in direct mailing / Lars Muus, Hiek van der Scheer, Tom Wansbeekschema:ProductModel

Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods / H.R. van der Scheer and P.S.H. Leeflangschema:ProductModel Quantitative approaches for profit maximization in direct marketing / Hielke Roelof van der Scheerschema:ProductModel Quantitative approaches for profit maximization in direct marketing / Hielke Roelof van der Scheerschema:ProductModel Using 'opt out' reply cards in direct mail : optimal design, target selection, and profit implications / Hiek R. van der Scheer, Janny C. Hoekstra, Marco Vriensschema:ProductModel