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rdfs:label
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"Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods / H.R. van der Scheer and P.S.H. Leeflang"
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schema:name
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"Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods"
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schema:author
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Onderzoekschool Systemen, Organisaties en Management (Groningen)
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Scheer, Hielke Roelof van der (1969-)
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schema:contributor
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Leeflang, Pieter Samuel Hendrik (1946-)
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schema:sameAs
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<http://www.worldcat.org/oclc/68290817>
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schema:mainEntityOfPage
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<https://data.bibliotheken.nl/.well-known/genid/ead6ff4c0df485ef953d8bf9f4a153b0>
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http://purl.org/dc/terms#issued
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"1997"
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schema:about
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Direct marketing
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direct marketing
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<http://data.bibliotheken.nl/id/thes/p077607570>
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Consumer behaviour
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consumentengedrag
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schema:inLanguage
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"en"
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schema:isPartOf
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Research report / Graduate School/Research Institute, Systems, Organisations and Management (SOM)
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schema:numberOfPages
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20
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schema:publication
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<https://data.bibliotheken.nl/.well-known/genid/8f63cc815eabe40ca349d56c2725c2b9>
|