Bruggen, Gerrit Harm van (1966-)

Building stronger channel relationships through information sharing : an experimental study / Willem Smit, Gerrit H. van Bruggen, Berend Wierengaschema:ProductModel Drivers of success for marketing management support systems: towards a theory of marketing decision support / Berend Wierenga & Gerrit H. van Bruggenschema:ProductModel Institutional forecasting : the performance of thin virtual stock markets / Gerrit H. van Bruggen ... [et al.]schema:ProductModel Marketing management support systems : evolution, adoption and effectiveness / Berend Wierenga, Gerrit H. van Bruggenschema:ProductModel Marketing management support systems : principles, tools and implementation / Berend Wierenga, Gerrit van Bruggenschema:ProductModel Marketing problem solving modes, marketing management support systems, and the match between the two / Berend Wierenga and Gerrit H. van Bruggenschema:ProductModel Marketing, informatietechnologie en marketing management : support systemen / B. Wierenga, G.H. van Bruggenschema:ProductModel Matching marketing management support systems and marketing problem-solving modes as the key to effective decision support / Berend Wierenga and Gerrit H. van Bruggenschema:ProductModel The added value of corporate brands: when do organizational associations affect product evaluations? / Guido Berens, Cees B.M. van Riel, Gerrit H. van Bruggenschema:ProductModel The consequences of reseller power in food marketing channels / Louis P. Bucklin, Gerrit H. van Bruggenschema:ProductModel

De effectiviteit van marketing decision support systemen / Gerrit H. van Bruggenschema:ProductModel Improving decision making by means of an MDSS : an experimental study / Gerrit H. van Bruggen, Ale Smidts, Berend Wierengaschema:ProductModel Informants in organizational marketing research : how many, who, and how to aggregate responses? / Gerrit H. van Bruggen, Gary L. Lilien, Manish Kackerschema:ProductModel Informants in organizational marketing research : how many, who, and how to aggregate responses? / Gerrit H. van Bruggen, Gary L. Lilien, Manish Kackerschema:ProductModel Marketing, informatie en besluitvorming : een inter-organisationeel perspectief / Gerrit H. van Bruggenschema:ProductModel Marketing, informatie en besluitvorming : een inter-organisationeel perspectief / Gerrit H. van Bruggenschema:ProductModel Rapport van een onderzoek onder bedrijven die informatica diensten aanbieden ten behoeve van marketing / G.H. van Bruggen, P. van Campen, B. Wierengaschema:ProductModel The effectiveness of marketing decision support systems and the mediating role of experience, cognitive style, and time-pressure / Gerrit H. van Bruggen, Ale Smidts, Berend Wierengaschema:ProductModel The effectiveness of marketing management support systems : an experimental study / Gerrit Harm van Bruggenschema:ProductModel The effectiveness of marketing management support systems : an experimental study / Gerrit Harm van Bruggenschema:ProductModel The impact of channel function performance on buyer-seller relationships in marketing channels / Gerrit H. van Bruggen, Manish Kacker, Chantal Nieuwlaatschema:ProductModel The impact of the quality of a marketing decision support system : an experimental study / Gerrit H. van Bruggen, Ale Smidts, Berend Wierengaschema:ProductModel The powerful triangle of marketing data, managerial judgment, and marketing management support systems / Gerrit H. van Bruggen, Ale Smidts and Berend Wierengaschema:ProductModel The powerful triangle of marketing data, managerial judgment, and marketing management support systems / Gerrit H. van Bruggen, Ale Smidts, Berend Wierengaschema:ProductModel When are CRM systems successful? : the perspective of the user and of the organization / Gerrit H. van Bruggen and Berend Wierengaschema:ProductModel