Marketing management support systems : evolution, adoption and effectiveness / Berend Wierenga, Gerrit H. van Bruggen
| rdfs:label | "Marketing management support systems : evolution, adoption and effectiveness / Berend Wierenga, Gerrit H. van Bruggen" |
| schema:name | "Marketing management support systems : evolution, adoption and effectiveness" |
| schema:author | Erasmus Universiteit Rotterdam. Faculteit Bedrijfskunde |
| Wierenga, Berend (1945-) | |
| schema:contributor | Bruggen, Gerrit Harm van (1966-) |
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schema:same |
<http:/ |
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schema:main |
<https:/ |
|
http:/ |
"1993" |
| schema:about | Marketing |
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<http:/ |
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| marketing | |
| Management informatiesystemen | |
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schema:in |
"en" |
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schema:is |
Management rapport series / Interfaculteit Bedrijfskunde |
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schema:number |
23 |
| schema:publication |
<https:/ |