Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh

<http://data.bibliotheken.nl/id/nbt/p413648508>

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Includes: 1. Integrated communications 2. Branding 3. How marketing communications work 4. Marketing communications planning 5. Adverting 6. Online communication 7. Media planning 8. Brand activation 9. Direct marketing 10. Public relations 11. Sponsorship 12. Exhibitions and trade fairs 13. Measuring campaign effectiveness 14 Ethical issues in marketing communications

rdfs:label	"Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh"
schema:name	"Marketing communications : a European perspective"
schema:author	De Pelsmacker, Patrick (1957-)
schema:contributor	Geuens, Maggie (1969-)
	Van den Bergh, Joeri (1971-)
schema:description	"Includes: 1. Integrated communications 2. Branding 3. How marketing communications work 4. Marketing communications planning 5. Adverting 6. Online communication 7. Media planning 8. Brand activation 9. Direct marketing 10. Public relations 11. Sponsorship 12. Exhibitions and trade fairs 13. Measuring campaign effectiveness 14 Ethical issues in marketing communications"
schema:sameAs	<http://www.worldcat.org/oclc/1012935903>
schema:mainEntityOfPage	<https://data.bibliotheken.nl/.well-known/genid/78759731e328aead57c1411cf186d900>
http://purl.org/dc/terms#issued	"2017"
schema:about	marketing
	<http://data.bibliotheken.nl/id/thes/p077607570>
	Marketing
	communicatie
	Communication
schema:bookEdition	"Sixth edition"
schema:inLanguage	"en"
schema:isbn	"9781292135762"
schema:numberOfPages	625
schema:publication	<https://data.bibliotheken.nl/.well-known/genid/0ca120d0d4505c1d1e1664dba01504f3>