Marketing communications : a European perspective
type: CreativeWork
type: Book
type: ProductModel
issued: 2017
about: p075661098
about: p077607570
about: p078583810
about: p075635143
about: p078472660
author: p126769214
book edition: Sixth edition
contributor: p168309971
contributor: p213799472
description: Includes: 1. Integrated communications 2. Branding 3. How marketing communications work 4. Marketing communications planning 5. Adverting 6. Online communication 7. Media planning 8. Brand activation 9. Direct marketing 10. Public relations 11. Sponsorship 12. Exhibitions and trade fairs 13. Measuring campaign effectiveness 14 Ethical issues in marketing communications
language: en
isbn: 9781292135762
main entity of page: https://data.bibliotheken.nl/.well-known/genid/78759731e328aead57c1411cf186d900
number of pages: 625
label: Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh