Putting advertising and marketing communications strategy into practice : Case of dutch companies / Andy Mosmans, Willem Verbeke
'ERIM Article Series (EAS) collection'
| rdfs:label | "Putting advertising and marketing communications strategy into practice : Case of dutch companies / Andy Mosmans, Willem Verbeke" |
| schema:name | "Putting advertising and marketing communications strategy into practice : Case of dutch companies" |
| schema:author |
<https:/ |
| schema:contributor | Verbeke, Willem (1953-) |
| schema:description | "'ERIM Article Series (EAS) collection'" |
|
schema:main |
<https:/ |
|
http:/ |
"1992" |
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schema:associated |
<http:/ |
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schema:book |
schema:EBook |
|
schema:in |
"en" |
|
schema:number |
9 |
| schema:publication |
<https:/ |