An exploration of in-store brand-extension commitment efforts : or is brand loyalty always a good thing to have? / Willem Verbeke ... [et al.]
'ERIM Article Series (EAS) collection'
| rdfs:label | "An exploration of in-store brand-extension commitment efforts : or is brand loyalty always a good thing to have? / Willem Verbeke ... [et al.]" |
| schema:name | "An exploration of in-store brand-extension commitment efforts : or is brand loyalty always a good thing to have?" |
| schema:contributor | Verbeke, Willem (1953-) |
| schema:description | "'ERIM Article Series (EAS) collection'" |
|
schema:main |
<https:/ |
|
http:/ |
"2000" |
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schema:book |
schema:EBook |
|
schema:in |
"en" |
|
schema:number |
17 |
| schema:publication |
<https:/ |