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New-product diffusion models / ed. by Vijay Mahajan, Eitan Muller, Yoram Wind
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The outcome of a conference that was held in September 1998 at the Wharton School, University of Pennsylvania
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Muller, Eitan
Mahajan, Vijay (1948-)
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Wiskundige modellen
marketing
wiskundige analyse
productontwikkeling
Productontwikkeling
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International series in quantitative marketing
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355
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