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rdfs:label
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"Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name) / H.J. Riezebos, M.W.P.M. Snellen"
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schema:name
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"Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)"
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schema:author
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Erasmus Universiteit Rotterdam. Faculteit Bedrijfskunde
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Riezebos, Hendrik Jan (1960-)
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schema:contributor
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Snellen, M.W.P.M.
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schema:sameAs
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<http://www.worldcat.org/oclc/66274498>
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schema:mainEntityOfPage
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<https://data.bibliotheken.nl/.well-known/genid/036f79d48b7d885ead76276f327fb954>
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http://purl.org/dc/terms#issued
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"1993"
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schema:about
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consumentengedrag
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<http://data.bibliotheken.nl/id/thes/p077607570>
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merken
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Merknamen
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Consumer behaviour
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marketing
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schema:inLanguage
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"en"
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schema:isPartOf
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Management rapport series / Interfaculteit Bedrijfskunde
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schema:numberOfPages
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22
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schema:publication
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<https://data.bibliotheken.nl/.well-known/genid/3a5f5fca9c0406f2da2d0c0fa75ee148>
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