Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name) / H.J. Riezebos, M.W.P.M. Snellen
type: Book
type: ProductModel
type: CreativeWork
is part of: p049839691
main entity of page: https://data.bibliotheken.nl/.well-known/genid/036f79d48b7d885ead76276f327fb954
name: Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)
about: p075689022
about: p077607570
about: p258326514
about: p078588480
about: p078475171
about: p075661098
author: p075498170
author: p114101094
contributor: p115581863
language: en
number of pages: 22
issued: 1993