Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model / Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo

<http://data.bibliotheken.nl/id/nbt/p111150493>

rdfs:label	"Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model / Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo"
schema:name	"Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model"
schema:author	Wedel, Michel (1957-)
	Instituut voor Economisch Onderzoek (Groningen)
schema:contributor	DeSarbo, Wayne S.
	Kamakura, Wagner Antonio
schema:sameAs	<http://www.worldcat.org/oclc/66039428>
schema:mainEntityOfPage	<https://data.bibliotheken.nl/.well-known/genid/143d377f60f8784d5ccfb93bc08b2a76>
http://purl.org/dc/terms#issued	"1993"
schema:about	<http://data.bibliotheken.nl/id/thes/p077607465>
	Merken (commercie)
	Marktonderzoek
	Panelonderzoek
	marketing
schema:inLanguage	"en"
schema:isPartOf	Memorandum van het Instituut voor Economisch Onderzoek, Faculteit der Economische Wetenschappen, Rijksuniversiteit te Groningen
schema:numberOfPages	22
schema:publication	<https://data.bibliotheken.nl/.well-known/genid/a082548f0ff182fb2b96f2ffacf173ef>