Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model
type: Book
type: CreativeWork
type: ProductModel
label: Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model / Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo
issued: 1993
about: p075661098
about: p077607465
about: p078583985
about: p078588448
about: p078621399
author: p075417049
author: p079654517
contributor: p073057592
contributor: p097279919
language: en
is part of: p832695610
main entity of page: https://data.bibliotheken.nl/.well-known/genid/143d377f60f8784d5ccfb93bc08b2a76
number of pages: 22