|
rdfs:label
|
"Advertisers do not persuade individual consumers rather, they create a society around their advertised brand in order to gain power in the marketplace / Willem Verbeke"
|
|
schema:name
|
"Advertisers do not persuade individual consumers rather, they create a society around their advertised brand in order to gain power in the marketplace"
|
|
schema:author
|
Verbeke, Willem (1953-)
|
|
Department of Marketing (Rotterdam)
|
|
schema:description
|
"Lecture presented at the second conference on Socio-economics, Washington, USA, March 18, 1990"
|
|
schema:sameAs
|
<http://www.worldcat.org/oclc/65411206>
|
|
schema:mainEntityOfPage
|
<https://data.bibliotheken.nl/.well-known/genid/0b13800ac14e71ec6308658d75ed42c4>
|
|
http://purl.org/dc/terms#issued
|
"1990"
|
|
schema:about
|
marketing
|
|
<http://data.bibliotheken.nl/id/thes/p077607570>
|
|
reclamepsychologie
|
|
schema:inLanguage
|
"en"
|
|
schema:isPartOf
|
Rapport / Centrum voor Bedrijfseconomisch Onderzoek
|
|
schema:isbn
|
"9050860826"
|
|
schema:numberOfPages
|
6
|
|
schema:publication
|
<https://data.bibliotheken.nl/.well-known/genid/b32de1410e56fc90214ec42fe3fde934>
|