Attention behavior to television is also a matter of an attention managing style : some implications for advertising / Willem Verbeke
| rdfs:label | "Attention behavior to television is also a matter of an attention managing style : some implications for advertising / Willem Verbeke" |
| schema:name | "Attention behavior to television is also a matter of an attention managing style : some implications for advertising" |
| schema:author | Department of Marketing (Rotterdam) |
| Verbeke, Willem (1953-) | |
|
schema:same |
<http:/ |
|
schema:main |
<https:/ |
|
http:/ |
"1987" |
| schema:about |
<http:/ |
| televisie | |
| perceptie | |
| Advertising | |
| TV viewing | |
| reclame | |
| Cognition | |
|
schema:in |
"en" |
|
schema:is |
Rapport / Centrum voor Bedrijfseconomisch Onderzoek |
| schema:isbn | "905086029X" |
|
schema:number |
35 |
| schema:publication |
<https:/ |