Authenticity

<https://id.rijksmuseum.nl/300314441>

schema:CreativeWork
schema:name "Authenticity"
schema:creator Gilmore, James H.
schema:author Gilmore, James H.
Pine, B. Joseph
schema:about economie
consumentisme
gedragslijn
marketing
productontwikkeling
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schema:abstract "The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values."@sl
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schema:inLanguage "eng"
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schema:workExample <http://catdir.loc.gov/catdir/toc/ecip0716/2007017287.html>
Authenticity: what consumers really want

schema:subjectOf →
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schema:Statement
schema:text Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
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schema:about →
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schema:DefinedTerm
schema:alternateName "Kundenorientierung"

schema:identifier →
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schema:propertyID "NL-AmRIJ"
schema:value "314441"

schema:about →
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schema:DefinedTerm
schema:alternateName "Product management"

schema:about →
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schema:DefinedTerm
schema:alternateName "Consumers' preferences"

schema:about →
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schema:DefinedTerm
schema:alternateName "Consumer behavior"

schema:about →
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schema:DefinedTerm
schema:alternateName "Produits commerciaux--Gestion"

schema:about →
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schema:DefinedTerm
schema:alternateName "Authentizität"

schema:about →
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schema:DefinedTerm
schema:alternateName "Produktmanagement"

schema:about →
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schema:alternateName "Consommateurs--Préférences"

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schema:alternateName "Consommateurs--Comportement"

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schema:DefinedTerm
schema:alternateName "Customization"

Inverse relations

[ .. ] → schema:exampleOfWork → Authenticity

Authenticity: what consumers really wantschema:ProductModel
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