An investigation of brand choice processes / B. Wierenga ; foreword by M.T.G. Meulenberg
Oorspr. proefschrift Wageningen
| rdfs:label | "An investigation of brand choice processes / B. Wierenga ; foreword by M.T.G. Meulenberg" |
| schema:name | "An investigation of brand choice processes" |
| schema:author | Wierenga, Berend (1945-) |
| schema:description | "Oorspr. proefschrift Wageningen" |
|
schema:same |
<http:/ |
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schema:main |
<https:/ |
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http:/ |
"1974" |
| schema:about | Marketing |
| Consumer behaviour | |
| Koopgedrag | |
| Branded merchandise | |
|
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|
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schema:in |
"en" |
| schema:isbn | "9023711122" |
|
schema:number |
256 |
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