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Services marketing management, an introduction / Wouter de Vries jr., Piet van Helsdingen, Ton Borchert
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Omslagtitel: Service marketing management : an introduction
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"Services marketing management, an introduction / Wouter de Vries jr., Piet van Helsdingen, Ton Borchert"
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"Services marketing management, an introduction"
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author
Vries, Wouter de (1958- ; jr.)
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contributor
Borchert, A.H.
Helsdingen, Piet J.C. van
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"Omslagtitel: Service marketing management : an introduction"
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Services marketing management, an introduction / Wouter de Vries jr., Piet van Helsdingen, Ton Borchert
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issued
"2012"
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Marketing
Consumer behaviour
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marketing
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"1st ed"
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274
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Services marketing management, an introduction / Wouter de Vries jr., Piet van Helsdingen, Ton Borchert
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