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Not all created equal? : the content characteristics and usefulness of online consumer reviews / Lotte M. Willemsen, Peter C. Neijens, Fred E. Bronner

<http://data.bibliotheken.nl/id/nbt/p333563832>

schema:CreativeWork schema:Book schema:ProductModel
rdfs:label "Not all created equal? : the content characteristics and usefulness of online consumer reviews / Lotte M. Willemsen, Peter C. Neijens, Fred E. Bronner"
schema:name "Not all created equal? : the content characteristics and usefulness of online consumer reviews"
schema:author Amsterdam School of Communications Research
Willemsen, Lotte Michaela (1984-)
schema:contributor Bronner, Alfred Eduard (1946-)
Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
Neijens, Petrus Cornelis (1951-)
schema:sameAs <http://www.worldcat.org/oclc/713010602>
schema:mainEntityOfPage <https://data.bibliotheken.nl/.well-known/genid/90bcf68adad9bdf7eb5a6d5b4f2f6c64>
http://purl.org/dc/terms#issued "2010"
schema:about <http://data.bibliotheken.nl/id/thes/p077607570>
Merken (commercie)
marketing
<http://data.bibliotheken.nl/id/thes/p077592670>
Marketing
electronic commerce
Public relations
Advertising
schema:inLanguage "en"
schema:isPartOf SWOCC working paper series / SWOCC
schema:numberOfPages 24
schema:publication <https://data.bibliotheken.nl/.well-known/genid/4cc2e53ef6c2716fb4688d71ef92fa35>
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