Advertising research : message, medium and context / Patrick De Pelsmacker, Nathalie Dens (eds.)

Compilation of the best research reports presented at the 7th International Conference on Research in Advertising (ICORIA), organized by the European Advertising Academy in 2008, hosted by the University of Antwerp
rdfs:label "Advertising research : message, medium and context / Patrick De Pelsmacker, Nathalie Dens (eds.)"
schema:name "Advertising research : message, medium and context"
schema:author European Advertising Academy
schema:contributor De Pelsmacker, Patrick (1957-)
Dens, Nathalie
schema:description "Compilation of the best research reports presented at the 7th International Conference on Research in Advertising (ICORIA), organized by the European Advertising Academy in 2008, hosted by the University of Antwerp"
schema:sameAs <http://www.worldcat.org/oclc/783452414>
schema:mainEntityOfPage <https://data.bibliotheken.nl/.well-known/genid/dbda7e19a6cee2a6aa4dedeebf1f603c>
http://purl.org/dc/terms#issued "2009"
schema:about adverteren
<http://data.bibliotheken.nl/id/thes/p077607570>
<http://data.bibliotheken.nl/id/thes/p077592670>
marketing
Reclame
schema:inLanguage "nl"
schema:isbn "9789044123876"
schema:numberOfPages 392
schema:publication <https://data.bibliotheken.nl/.well-known/genid/3c7c023e3b6dd60583b2ac168eef0dca>