Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line / Peter C. Verhoef and Koen H. Pauwels

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http://purl.org/dc/terms#issued "2005"
schema:about Marketing
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Yield management
Merken (commercie)
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Marktsegmentatie
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schema:isPartOf ERIM report series research in management / Erasmus Research Institute of Management (ERIM), Rotterdam School of Management, Faculteit Bedrijfskunde
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