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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability / Jedid-Jah Jonker, Nanda Piersma & Dirk van den Poel

<http://data.bibliotheken.nl/id/nbt/p240909712>

schema:ProductModel schema:Book schema:CreativeWork
Ook verschenen als on line resource
rdfs:label "Joint optimization of customer segmentation and marketing policy to maximize long-term profitability / Jedid-Jah Jonker, Nanda Piersma & Dirk van den Poel"
schema:name "Joint optimization of customer segmentation and marketing policy to maximize long-term profitability"
schema:author Econometric Institute (Rotterdam)
Jonker, Jedid-Jah Jan (1974-)
schema:contributor Van den Poel, Dirk
Piersma, Nanda
schema:description "Ook verschenen als on line resource"
schema:sameAs <http://www.worldcat.org/oclc/67004845>
schema:mainEntityOfPage <https://data.bibliotheken.nl/.well-known/genid/981d254ea6ac751bd2619052e4b1d1c8>
http://purl.org/dc/terms#issued "2002"
schema:about econometrische modellen
<http://data.bibliotheken.nl/id/thes/p077607570>
direct marketing
Segmentering
Econometrische modellen
Direct marketing
Optimalization
schema:inLanguage "en"
schema:isPartOf Report / Econometric Institute, Erasmus University Rotterdam
schema:numberOfPages 27
schema:publication <https://data.bibliotheken.nl/.well-known/genid/02adebd2cae60866130ad52e5b0c314e>
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