The effectiveness of direct response radio commercials / Peter C. Verhoef, Janny C. Hoekstra, Marcel van Aalst
| rdfs:label | "The effectiveness of direct response radio commercials / Peter C. Verhoef, Janny C. Hoekstra, Marcel van Aalst" |
| schema:name | "The effectiveness of direct response radio commercials" |
| schema:author | Rotterdams Instituut voor Bedrijfseconomische Studies |
| Verhoef, Pieter Cornelis (1972-) | |
| schema:contributor | Aalst, Marcel van |
| Hoekstra, Janita Cornelia | |
|
schema:same |
<http:/ |
|
schema:main |
<https:/ |
|
http:/ |
"1998" |
| schema:about | adverteren |
| consumentengedrag | |
| Direct marketing | |
|
<http:/ |
|
| Radio | |
| Advertising | |
| radio-omroep | |
|
schema:in |
"en" |
|
schema:is |
Publikaties / Rotterdams Instituut voor Bedrijfseconomische Studies |
| schema:isbn | "9050862802" |
|
schema:number |
25 |
| schema:publication |
<https:/ |