Status quo of database marketing in the Dutch fast moving consumer goods industry / Peter C. Verhoef, Janny C. Hoekstra
| rdfs:label | "Status quo of database marketing in the Dutch fast moving consumer goods industry / Peter C. Verhoef, Janny C. Hoekstra" |
| schema:name | "Status quo of database marketing in the Dutch fast moving consumer goods industry" |
| schema:author | Rotterdams Instituut voor Bedrijfseconomische Studies |
| Verhoef, Pieter Cornelis (1972-) | |
| schema:contributor | Hoekstra, Janita Cornelia |
|
schema:same |
<http:/ |
|
schema:main |
<https:/ |
|
http:/ |
"1998" |
| schema:about |
<http:/ |
| databanken | |
| Marketing | |
| marketing | |
| Branded merchandise | |
| Data banks | |
|
schema:in |
"en" |
|
schema:is |
Publikaties / Rotterdams Instituut voor Bedrijfseconomische Studies |
| schema:isbn | "9050862799" |
|
schema:number |
36 |
| schema:publication |
<https:/ |