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Cost, revenues and profits of sales promotion activities in a grocery channel / Christel D.G. Verstappen, Alfred G.A.L. van de Vorst, Berend Wierenga
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"Cost, revenues and profits of sales promotion activities in a grocery channel / Christel D.G. Verstappen, Alfred G.A.L. van de Vorst, Berend Wierenga"
schema:
name
"Cost, revenues and profits of sales promotion activities in a grocery channel"
schema:
author
Verstappen, Christel D.G.
Erasmus Universiteit Rotterdam. Faculteit Bedrijfskunde
schema:
contributor
Vorst, Godefridus Alexius Lambertus van de (1965-)
Wierenga, Berend (1945-)
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same
As
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68117282>
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purl.org/
dc/
terms#
issued
"1998"
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Verkoopbevordering
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data.bibliotheken.nl/
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Kruideniers
efficiency
Marketing
Detailhandel
verkoopkunde
marketing
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in
Language
"en"
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is
Part
Of
Management rapport series / Interfaculteit Bedrijfskunde
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number
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Pages
40
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