The reception of symbols in international advertising : between universalism and particularism / Carl C. Rohde, Arjen Burghoorn
Onderzoek uitgevoerd door: Department of Mass Communication and PR of the University of Utrecht
| rdfs:label | "The reception of symbols in international advertising : between universalism and particularism / Carl C. Rohde, Arjen Burghoorn" |
| schema:name | "The reception of symbols in international advertising : between universalism and particularism" |
| schema:author | ISOR (Utrecht) |
| Rohde, Carl (1953-) | |
| schema:contributor | Department of Mass Communication and PR (Utrecht) |
| Burghoorn, Arjen | |
| schema:description | "Onderzoek uitgevoerd door: Department of Mass Communication and PR of the University of Utrecht" |
|
schema:same |
<http:/ |
|
schema:main |
<https:/ |
|
http:/ |
"1992" |
| schema:about | symbolen |
|
<http:/ |
|
| Beeldcommunicatie | |
| Advertising | |
| adverteren | |
|
schema:in |
"en" |
| schema:isbn | "9051870795" |
|
schema:number |
77 |
| schema:publication |
<https:/ |