The art of the literary poster
type: CreativeWork
about: DefinedTerm
  alternate name: Posters
about: DefinedTerm
  alternate name: Posters--Private collections
about: https://id.rijksmuseum.nl/320126581
about: https://id.rijksmuseum.nl/320126673
about: https://id.rijksmuseum.nl/320131088
abstract: "During the 1890s, a new type of poster emerged in the United States, one that more closely resembled a work of art than an advertisement. Thanks to recent advancements in printing techniques, artists could create colorful, inventive compositions that seamlessly integrated text and images. Recognizing the broad appeal of this novel art form, the publishing industry began commissioning sophisticated placards to advertise magazines, journals, books, and other types of literature. Though short-lived, the so-called literary poster had a lasting impact on illustration, graphic design, and marketing in the United States. This exhibition will present more than 40 highlights from The Met's outstanding collection of literary posters, developed over four decades through the vision and support of Leonard A. Lauder. With a focus on innovations in style and technique, it will feature works by the leading American poster artists of the day, including Will H. Bradley, Joseph Christian Leyendecker, Edward Penfield, and Ethel Reed." Metropolitan Museum of Art
contributor: https://id.rijksmuseum.nl/310224449
contributor: https://id.rijksmuseum.nl/31066193
contributor: https://id.rijksmuseum.nl/31176719
creator: https://id.rijksmuseum.nl/310220279
language: eng
subject of: Statement
  additional type: http://vocab.getty.edu/aat/300195187
  text: Directors' foreword -- Acknowledgments -- Preface / Leonard A. Lauder -- The literary poster : a beacon of modernity / Allison Rudnick -- By women, for women : American art posters of the 1890s / Shannon Vittoria -- Poster pyrotechnics : advertising psychology and the foundations of modern marketing / Jennifer A. Greenhill -- A complex art : techniques for a new poster aesthetic / Rachel Mustalish -- Plates -- List of plates -- Notes -- Selected bibliography -- Index -- Photograph credits
work example: https://id.rijksmuseum.nl/301331738

PropertyValue
property ID: NL-AmRIJ
value: 331738