Animated advertising
type: CreativeWork
about: DefinedTerm
  alternate name: Libraries
about: DefinedTerm
  alternate name: Advertising
about: DefinedTerm
  alternate name: Interactive prints--Bibliography--Catalogs
about: DefinedTerm
  alternate name: Toy and movable books
about: https://id.rijksmuseum.nl/310219026
about: https://id.rijksmuseum.nl/320126539
about: https://id.rijksmuseum.nl/320128541
about: https://id.rijksmuseum.nl/320131526
abstract: "Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering." -- From Amazon.com.
contributor: https://id.rijksmuseum.nl/310150954
contributor: https://id.rijksmuseum.nl/310215503
contributor: https://id.rijksmuseum.nl/31144917
creator: https://id.rijksmuseum.nl/310219026
language: eng
subject of: Statement
  additional type: http://vocab.getty.edu/aat/300195187
  text: A passion for pop-ups : 40 years of WOW! -- Introduction -- Pharmaceuticals and health care -- Food -- Industrial design and innovation -- Printing and publishing -- Automotive -- Promoting business -- Alcoholic beverages and tobacco -- Fashion and beauty -- Holidays -- Travel -- Arts, amusement, and politics -- Glossary of pop-up and movable paper terms -- Selected bibliography -- Indexes.
work example: https://id.rijksmuseum.nl/301324114

PropertyValue
property ID: NL-AmRIJ
value: 324114