Shōwa modan
type: CreativeWork
about: https://id.rijksmuseum.nl/320126669
about: https://id.rijksmuseum.nl/320126673
about: https://id.rijksmuseum.nl/320128740
about: https://id.rijksmuseum.nl/320131526
about: https://id.rijksmuseum.nl/320131999
about: https://id.rijksmuseum.nl/320132585
about: https://id.rijksmuseum.nl/330135288
about: DefinedTerm
  alternate name: Commercial art--Japan
about: DefinedTerm
  alternate name: Marketing--Japan
about: DefinedTerm
  alternate name: Commercial art
about: DefinedTerm
  alternate name: Advertising--Japan
about: DefinedTerm
  alternate name: Art publicitaire--Japon
about: DefinedTerm
  alternate name: Marketing--Japon
abstract: "In 1920s and 1930s Japan, a new urban lifestyle culture blossomed as cafés, bars, and boutiques selling Western-inspired fashions crowded city streets and people eagerly embraced westernized modes of living. Tokyo was busy remaking itself after the ravages of the 1923 great earthquake, while in the west of the country Osaka entered a time of unprecedented prosperity, becoming known as 'Great Osaka' because it (if temporarily) eclipsed even the national capital. Cities and life within them were transformed in what would come to be called the age of Showa Modern, after the name of the era in the Japanese calendar. Amid these fast-moving times, advertisers scrambled to find new promotional strategies to attract consumers, inspiring the rise of commercial art--or what we today would call 'design'--to communicate and evoke new information and images. It's easy to imagine how people might have come across a poster or flyer on the street, feeling a flush of excitement as they paused or sometimes took one into their own hands for a closer look. Even today, the ads in this book are as vibrant and filled with wonder as they were in those years. They testify to the efforts of their designers."-- Provided by publisher.
editor: https://id.rijksmuseum.nl/311224484
language: jpn
name: Showa Modern: ad designs, 1920s-30s : vintage paper treasures, from posters and flyers to matchbooks and more
name: 昭和モダン @ja-jpan
subject of: Statement
  additional type: lang
  text: In Japanese.
temporal coverage: 1900-1999
work example: https://id.rijksmuseum.nl/301323916

PropertyValue
property ID: NL-AmRIJ
value: 323916