Trading textiles
type: CreativeWork
about: DefinedTerm
  alternate name: Advertising--History--20th century
about: DefinedTerm
  alternate name: Textile fabrics
about: DefinedTerm
  alternate name: Textile fabrics--History--20th century
about: DefinedTerm
  alternate name: Advertising
about: https://id.rijksmuseum.nl/320128630
about: https://id.rijksmuseum.nl/320131521
about: https://id.rijksmuseum.nl/320132506
abstract: "The focus of the plethora of books on British textiles has largely been on their design and designers; relatively little has been written on the marketing of the products. Trading Textiles whilst making reference to the many avenues and methods for selling fibres and fabrics focussed on press advertising whereby manufacturers not only showed off a product, a brand, but intentionally or unintentionally provided potential buyers with an image of the company itself. Although, eventually, as with so many industries in the 20th century, companies that originally built their reputation on one line - a particular fibre or textile or stage of production - conglomerates came to offer comprehensive ranges. Trading Textiles compares the different styles of advertising of firms driven by design, those science based, those focussed on furnishings, and others relating to fashion. Covering mid-20th century textile advertising the book not only illustrates what was happening in graphic design generally but the changing character of the textile industry itself."-- Provided by publisher.
creator: https://id.rijksmuseum.nl/310212043
language: eng
temporal coverage: 1900-1999
work example: https://id.rijksmuseum.nl/301323092

PropertyValue
property ID: NL-AmRIJ
value: 323092