""If you know yourself you are doomed."" "Such was the attitude with which legendary designer and photographer Alexey Brodovitch (1898-1971), the long-time art director of Harper's Bazaar, approached each new project and transformed the world of graphic design in the twentieth century. Though known foremost for his work on Harper's, Brodovitch's legacy extended far beyond the magazine's pages: as a teacher in Philadelphia and New York for some five decades, he inspired dozens of young photographers and art directors who would go on to become famous names themselves, including Richard Avedon, Irving Penn, Robert Frank, and Lisette Model." "This book narrates the life and work of Alexey Brodovitch, documenting with extensive research and rare archival images his contributions to photography, design, and the visual arts. Author Kerry Purcell draws from original interviews with Brodovitch's friends, colleagues, and fellow photographers to profile the man himself as well as his extraordinary career." "This book showcases more than 300 images of Brodovitch and his original designs, reproducing in their entirety the books Ballet, Day of Paris, and Saloon Society, as well as covers and every spread from all three issues of Portfolio. Among the rare materials included are book covers and posters from Brodovitch's early work in Paris and Philadelphia, more than 80 spreads and covers from Harper's Bazaar, and contact sheets of photographs he took with a concealed Minox camera in the 1960s, while he was a patient at Ward's Island Hospital, a mental institution in Manhattan."--Jacket.
Graphic arts--United States--History--20th century
Introduction -- Émigré: the formative years -- Harper's Bazaar: paper movies -- Design lab: the theater of invention -- Photography: the revolutionary eye -- Portfolio: the gift to be simple -- Alexey Brodovitch: postscript.
Art publicitaire--États-Unis--Histoire--20e siècle
Commercial art--United States--History--20th century
Arts graphiques--États-Unis--Histoire--20e siècle