"The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration. Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others"--Publisher's description.
Magazine illustration--France--Paris--History--20th century--Pictorial works
Fashion--France--Paris--History--20th century--Pictorial works
Stencil work--France--Paris--History--20th century--Pictorial works
1. The art of dress: Les Robes de Paul Poiret racontées par Paul Iribe -- 2. Poiret's new kingdom: Les Choses de Paul Poiret vues par Georges Lepape -- 3. Queen of the Rue de la Paix: L'Eventail et la Fourrure chez Paquin -- 4. Martin and the modiste: La Mode en mil neuf cent douze chez Marcelle Demay -- 5. Stylizing 'La Femme': Modes et Manières d'Aujourd'hui -- 6. Opulence resurrected: Journal des Dames et des Modes -- 7. Art, fashions, frivolities: Gazette du Bon Ton -- 8. The follies of fashion: Robes et Femmes -- 9. At war with fashion: Le Goût du Jour -- 10. The artist of luxury: La Dernière Lettre Persane.