Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
type: CreativeWork
type: Book
type: ProductModel
issued: 2004
author: p074837974
book format: EBook
contributor: p191405167
description: 'ERIM Top-Core Articles collection'
language: en
main entity of page: https://data.bibliotheken.nl/.well-known/genid/c55b7d9052885cfad1a429a72225de13
number of pages: 19
label: Analyzing the effects of a brand introduction on competitive structure using a market share attraction model / Philip Hans Franses, Dennis Fok