Testing causality between marketing variables using scanner data
type: ProductModel
type: Book
type: CreativeWork
issued: 1991
about: p075600498
about: p075661098
author: p086671421
author: p075417049
contributor: p073678511
contributor: p068860277
language: en
is part of: p832695610
main entity of page: https://data.bibliotheken.nl/.well-known/genid/d7e58aca07388b3a1962e3c1f1f088bf
number of pages: 50
label: Testing causality between marketing variables using scanner data / by Jan Roelf Bult, Peter S.H. Leeflang, Dick R. Wittink